Simple information about cookies, tracking and choice.
UK cookie rules sit under PECR and, where personal data is involved, data protection law. Non-essential cookies such as analytics, advertising or tracking cookies normally need clear information and valid consent before use.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. Similar technologies can include tracking pixels, scripts, local storage and other tools that store or access information on your device.
2. How we use cookies
78 Dental aims to use cookies only where they are useful, proportionate and relevant to the running or improvement of the website. The exact cookies in use may change as the website develops.
| Type | Purpose | Consent position |
|---|---|---|
| Strictly necessary | Required for the website to work, such as security, form handling or basic technical operation. | Usually do not require consent. |
| Analytics | Helps understand how visitors use the site, which pages are viewed, and where improvements may be needed. | Should only run where appropriate consent is in place, unless a valid exemption applies. |
| Marketing / advertising | Used for advertising, remarketing, conversion tracking or measuring campaign performance. | Requires clear consent before use. |
| Embedded content | Third-party tools such as maps, booking widgets, videos or external forms may set their own cookies. | Depends on the tool and purpose. Non-essential tracking requires consent. |
3. Current cookie setup
At the time this page was created, the site is primarily a static website with enquiry forms. If analytics, advertising pixels, embedded booking tools or third-party scripts are added, this page and any cookie banner should be updated to reflect the actual tools in use.
4. Managing cookies
You can control cookies through your browser settings. Most browsers allow you to delete cookies, block cookies, or receive a warning before cookies are stored. Blocking some cookies may affect website functionality.
5. Consent
Where non-essential cookies are used, visitors should be given clear information and a genuine choice before those cookies are set. Consent should be freely given, specific, informed and involve a positive action.
6. Third-party cookies
Third-party services may set cookies or similar technologies when they are embedded on the website. Those third parties are responsible for their own cookie and privacy practices.
7. Updates to this policy
This cookie policy may be updated if the website changes, if new tools are added, or if legal requirements change.
8. Contact
Questions about this cookie policy can be sent to info@78dental.co.uk.
Last updated: 8 May 2026