HomeDental Branding & Logo Design
Service · UK-Wide · Private Practices

Your brand is the first impression. Make it exceptional.

Bespoke dental branding for private practices across the UK. Custom scoped to exactly what your practice needs — from a single logo to a complete brand identity system. No templates, no off-the-shelf marks.

Get a Free Brand Consultation What's included
2–3 wkTypical Delivery
100%Bespoke — No Templates
FullFile Pack Delivered
CustomScoped & Quoted
Brand identity design process

Why Branding Matters

Patients decide before
they ever walk through
your door.

Before a private patient calls your practice, they've already formed an opinion. They've seen your logo on Google Maps, your sign above the door, your letterhead at reception. In that moment — before a single word has been exchanged — they decide whether you're the kind of practice they trust with their smile.

A generic logo from a template site or a dated identity created years ago communicates something you don't intend. It says ordinary, when your practice is anything but. Your brand should be as considered, as refined, and as distinctive as the care you deliver.

"Your logo isn't decoration. It's the distilled promise of everything your practice stands for — and every patient sees it before they see you."

At 78 Dental, we scope every branding project individually. Some practices need a single refined logo. Others need a complete identity system — colours, typography, brand guidelines, stationery, and signage-ready files. We work out exactly what you need, then we deliver it.

What Good Branding Covers

The building blocks of
a memorable practice.

Logo Design

A mark that is entirely and exclusively yours. Designed to work at every size — from a favicon on a phone screen to signage above your front door. Delivered in every format you'll ever need, for print and digital.

Colour Palette

Colour carries meaning — trust, luxury, calm, energy. We develop a palette that communicates exactly what your private practice stands for, with precise colour values for every application from screen to print.

Typography

The typefaces your practice uses are as important as your logo. We select and pair fonts that reinforce your brand positioning — refined and trustworthy for high-end private practices, always legible at every scale.

Brand Guidelines

A clear document defining how your brand is used — logo spacing, colour codes, approved type sizes, do's and don'ts. So every touchpoint stays consistent, whether designed by us, a printer, or a future team member.

Stationery Design

Business cards, letterheads, appointment cards, prescription pads — all designed to carry your brand consistently into every physical touchpoint your patients and referring dentists encounter.

Digital Asset Pack

Social media profile images, email signature graphics, website favicon — every digital asset your practice needs, all consistent, all brand-accurate, all ready to use the moment you receive them.

What You Receive

Everything delivered.
Nothing left out.

Every branding project at 78 Dental — regardless of scope — is delivered as a complete, professional package. You'll never have to chase for a file format, ask for a different size, or wonder if you have the right version for your printer.

You receive the full file pack: every format, every colour variant, every size — clearly labelled and ready to use across print, digital, signage, and anything else your practice needs now or in the future.

Discuss Your Brand
Brand Identity Preview
Chelsea Dental Private Practice · London SW3
Colour Palette
Ink
Gold
Champagne
Cream
Stone
Primary Typeface Cormorant Garamond Light · Italic · Regular · Semibold
Files Delivered
SVG
PNG
PDF
EPS
JPEG
Favicon

How We Scope

You only pay for
what your practice actually needs.

Every practice is different. Some need a full brand system built from nothing. Others have an existing logo they love but need everything around it. We scope each project individually — then quote accordingly. No padding, no upselling.

Logo Only Most Focused
  • Primary logo mark — designed from scratch
  • Horizontal and stacked layout variations
  • Dark and light colour versions
  • Full file pack — SVG, PNG, PDF, EPS, JPEG, Favicon
  • 2 initial concepts, 2 rounds of revisions

Ideal for new practices needing a professional starting point.

Logo + Identity Essentials Most Popular
  • Everything in Logo Only
  • Brand colour palette with hex, RGB and CMYK codes
  • Primary and secondary typeface selection
  • One-page brand reference sheet
  • Business card design (print-ready)
  • Email signature graphic

The most common starting point for growing private practices.

Full Brand Identity System Most Complete
  • Everything in Logo + Identity Essentials
  • Full brand guidelines document
  • Stationery suite (letterhead, appointment cards)
  • Social media profile and cover images
  • Signage-ready file preparation
  • Brand photography style guide
  • Website brand integration (if building with us)

For practices building or rebuilding their identity from the ground up.

Every project is
custom quoted.

We don't publish fixed prices for branding because no two practices are the same. The scope, the complexity, the number of deliverables — these vary enormously. What we commit to is a fixed quote upfront, so you always know exactly what you'll pay before any work begins. No hourly billing, no scope creep surprises.

Files always included
SVGScalable vector — infinitely resizable, no quality loss
PNGTransparent background, digital use
PDFPrint-ready, used by most printers
EPSProfessional print and signage standard
JPEGWeb-ready with white or coloured background
ICOBrowser favicon — shows in tabs and bookmarks

How It Works

From brief to brand
in 2–3 weeks.

01

Brand Discovery

A focused conversation about your practice values, your ideal patients, your competitors, and the feeling you want your brand to communicate. This shapes everything that follows.

Day 1–2
02

Concepts

Two distinct logo directions presented — each rooted in the strategy from discovery. Not random options, but considered proposals that both make a strong case.

Day 3–7
03

Refine

You choose a direction and we refine together — two rounds of revisions until every detail is exactly right. Direct communication throughout, no middlemen.

Day 8–14
04

Deliver

The complete file pack delivered in an organised folder — every format, every variation, clearly labelled and ready to use immediately across every application.

Day 15–21

The Business Case

What strong branding
actually does for your practice.

01

Attracts higher-value patients

Private patients choosing between practices make their decision based heavily on perceived quality. A refined, professional brand communicates the standard of care before they've ever met you — and attracts patients willing to invest in that care.

02

Builds trust before the first call

In dentistry, trust is everything. A cohesive, considered brand communicates stability, expertise, and attention to detail. Patients who trust your brand are more likely to call, more likely to commit, and more likely to refer others.

03

Makes everything else work harder

Your website, your SEO, your Google Business Profile, your social media — all of it performs better when underpinned by a strong, consistent brand. It's the foundation that makes every other investment more effective.

Common Questions

Everything you need to know
before starting.

How much does dental logo design cost?
Every project is custom quoted based on scope. We'll have a brief conversation about what you need, then provide a fixed price before any work begins — no hourly rates, no estimates that grow. Email us at info@78dental.co.uk to start the conversation.
Can you work with my existing logo?
Absolutely. If you love your existing logo but need the identity built around it — colours, fonts, guidelines, stationery — we can scope a project around what already exists. We can also refine or modernise an existing logo if it needs updating rather than replacing.
How many concepts will I see?
Two initial concepts — both genuinely considered directions, not filler options. In our experience, more concepts creates confusion rather than clarity. You choose a direction and we refine it through two rounds of revisions until it's exactly right.
Do I own the logo outright?
Yes — full ownership transfers to you on final payment. You can use your brand assets however you wish, with whomever you wish, forever. No licensing fees, no usage restrictions, no ongoing payments.
Will my logo work for signage and print?
Yes — every logo we design is created as a vector file (SVG, EPS, PDF), which means it can be scaled to any size without losing quality. Whether it's a business card or a three-metre sign above your practice entrance, it will look perfect.
Can you design the website too?
Yes — and when brand and website are designed together, the result is always more cohesive and impactful. We can scope both as a single project or handle them sequentially. Many clients start with branding, then move to the website once the identity is established.
What if I don't like the initial concepts?
It rarely happens when the discovery process is thorough — which is why we invest time in understanding your practice before we design anything. In the unlikely event neither direction resonates, we'll discuss why, adjust our approach, and present a new direction. We don't stop until it's right.
How does branding help with SEO?
Directly, branding doesn't affect SEO rankings. Indirectly, it has a significant impact — a professional brand increases click-through rates from Google results, reduces bounce rates (patients stay longer on a site they trust), and drives more direct and referral searches for your practice name over time.

Ready to Begin?

Your practice deserves a brand
as distinctive as your care.

Book a free brand consultation. We'll talk through what your practice needs, what you already have, and what a project with 78 Dental would look like — no obligation.

Book Free Brand Consultation View website design
or email us directly
info@78dental.co.uk

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Book a Free Consultation

Not sure what you need? Talk to us — we'll help you work out the right scope for your practice and your budget.

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