Complete Dental Marketing · UK-Wide

Everything your practice needs to grow — in one place.

Website design, SEO and Google Ads — built together as one joined-up system by a single specialist team. No disconnected agencies. No finger-pointing. No gap between your website and your marketing.

Get a Free Marketing Audit See what's included

The Problem With Most Dental Marketing

Three agencies.
Three invoices.
Zero joined-up thinking.

Most private dental practices end up with their website built by one company, their SEO managed by another, and their Google Ads run by a third. None of them talk to each other. The website wasn't built with SEO in mind. The ads send traffic to pages that weren't designed to convert. The SEO team are optimising content they didn't write.

This fragmented approach costs more, delivers less, and creates endless frustration for practice managers who just want to see more of the right patients coming through the door.

"When the same team builds your website, writes your content, manages your SEO and runs your ads — every part of the system works together. That's when results compound."

At 78 Dental, we handle all three — website design, SEO retainer and Google Ads — as one complete, joined-up growth system. One team, one strategy, one invoice.

The Three-Pillar System

Website. SEO. Ads.
One system. One team.

Bespoke Website Design

The foundation of everything. A hand-coded, bespoke website designed for your practice, your patients and your local market — built from the ground up with conversion and SEO in mind.

Fully bespoke — never templated
Hand-coded HTML/CSS — no WordPress overhead
100 Lighthouse score
Full copywriting included
Online booking integration
Local SEO foundations built-in

From £2,500 one-off

SEO Retainer

Ongoing organic growth — new content, local ranking work, technical SEO and monthly reporting. Built on top of the foundations in your website, maintained by the same team that built it.

Monthly content & location pages
Local SEO & Google Business optimisation
Technical SEO monitoring
Rank tracking & monthly report
Link building & citation management
Treatment page optimisation

£495/month

Google Ads Management

Paid search that brings in high-intent patients immediately — while your SEO builds organically. Campaigns built around your treatments, your location and your patient value. Managed by the same team.

Campaign strategy & setup
Treatment-specific ad groups
Location targeting by postcode
Landing page alignment with your site
Conversion tracking & monthly reporting
Ongoing optimisation

From £395/month + ad spend

Why the Full System Works

Each part makes
the others stronger.

Your website converts the traffic

SEO and ads bring patients to your site. But if the site isn't built to convert, the traffic is wasted. Because we build the website too, every landing page is optimised for the exact campaigns running on top of it.

Your SEO content feeds your ads

The location pages and treatment content we create for SEO double as high-quality landing pages for Google Ads campaigns. No duplication of effort — the same content works harder across both channels.

Your ads data informs your SEO

Google Ads tells us exactly which treatment searches convert best in your area. We feed that data directly into your SEO strategy — targeting the searches that actually bring in patients, not just traffic.

One team means no gaps

No handoff between agencies. No one pointing fingers. When something needs changing — a landing page, an ad, a piece of content — it happens in one conversation with one team.

Full-Package Options

Choose your
growth system.

Foundation

^£2,500

one-off website fee

For practices that need a premium website first — with SEO and ads added when ready.

Bespoke website design
Full copywriting
Local SEO foundations
3 months support
SEO retainer
Google Ads management

Get Started

Growth

^£4,500

website + £495/mo SEO

The complete organic growth system — a premium website plus ongoing SEO retainer from day one.

Bespoke website design
Full copywriting
Local SEO foundations
3 months support
SEO retainer (£495/mo)
Google Ads management

Get Started

Full System

^£4,500

website + SEO + Ads retainer

Website, SEO and Google Ads — the complete system, run together from one team from day one.

Bespoke website design
Full copywriting
Local SEO foundations
3 months support
SEO retainer (£495/mo)
Google Ads management

Get Started

How We Work

One onboarding.
Everything set up.

Discovery Call

We audit your current website, SEO and ads. You tell us your goals, your best patients, your treatment priorities. We scope everything.

Website Build

Your bespoke site is designed, written and built. SEO foundations and Google Ads conversion tracking are built in from the start.

Launch Everything

Site goes live. SEO work begins. Google Ads campaigns launch. All three channels active, all talking to each other, from day one.

Monthly Growth

Monthly SEO content, ads optimisation, rank tracking and a clear report. One call, one team, one view of your practice's growth.

Results

What the full system
delivers.

After 90 days 3.4× increase in monthly enquiries

Private implant practice, South London — website + SEO + Ads

After 6 months Page 1 for 14 treatment + location keywords

Cosmetic dental practice, Manchester — website + SEO retainer

Within 30 days £0 wasted ad spend — targeted only

Multi-site private practice, Birmingham — Google Ads only

FAQs

Questions about
the full package.

Do I have to take all three services together?

No — you can start with just the website, or website plus SEO, and add Google Ads later. Most practices begin with the website and SEO retainer, then add ads once they're ranking organically and want to accelerate growth further.

What's included in Google Ads management?

Campaign strategy, full account setup, treatment-specific ad groups, location targeting, conversion tracking, landing page recommendations, and monthly performance reporting. The ad spend budget is separate and goes directly to Google — our management fee covers the strategy and ongoing optimisation.

Are there long-term contracts?

No. Our SEO retainer and Google Ads management both run on a rolling monthly basis with 30 days' notice to cancel. We keep clients by delivering results — not by locking them in.

How quickly will I see results from Google Ads?

Google Ads can deliver enquiries from the first week of a campaign going live. SEO typically takes 3–6 months to show meaningful ranking movement. The combination of both channels means you get immediate paid traffic while your organic presence grows — neither channel has to carry the whole weight.

Can you take over existing Google Ads campaigns?

Yes — we'll audit your existing account, identify wasted spend and rebuild campaigns around your actual conversion goals. Most practices we take over from have significant room to improve targeting efficiency.

How does this differ from a dental marketing agency?

Most dental marketing agencies use templates, lock you into 12–24 month contracts and charge significant monthly retainers regardless of results. We build everything bespoke, charge transparently, operate month-to-month and — critically — the same team handles everything, which means no gaps between your website, your SEO and your ads.

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